On April 25th, Plug and Play Tech Center announced its expansion of the crypto and digital assets vertical to France, where it will assist startups in networking with consumer brands. Plug and Play established a presence in Paris in 2016 and is involved in various sectors including retail, fintech, smart cities, and sustainability. Plug and Play Crypto and Digital Assets Head, Maximillian Jungreis, expressed excitement about the expansion into new markets such as France, where Plug and Play has built a strong ecosystem over the past six years alongside key players such as L’Oréal, PVH, Lacoste, among others. The French program will “help consumer businesses, retailers, and brands move from Web2 into Web3 by educating them and introducing them to bespoke partnerships.”
Plug and Play claims to have a network of over 500 corporate partners and 50,000 startups, with Chainalysis and AVA Labs being among its alumni. Plug and Play entered the crypto sector in 2013 with a Bitcoin accelerator, and its fintech vertical became the foundation of its crypto and digital assets vertical, which was spun off in 2022.