During the opening day of the Major League Baseball (MLB) season, Terra’s branding drew attention from spectators. The appearance of Terra, the now-collapsed crypto ecosystem, was seen in Nationals Park in Washington D.C. during the home opener between the Washington Nationals and the Atlanta Braves. During Major League Baseball’s opening day, Terra, the cryptocurrency ecosystem that collapsed in May 2022, was displayed on a banner with the slogan “a decentralized economy needs decentralized money.” The image of the banner was shared on Twitter by an attendee of the game. Another Twitter user stated that the Terra Club, a VIP pre-game venue experience, had a significant sign promoting Terra behind the home plate at Nationals Park.
The partnership between Terra and The Washington Nationals came into effect in February 2022, just months before Terra’s collapse, with the Terra community committing $38.2 million in TerraUSD (UST) over five years to secure the deal.Terra’s partnership with the Washington Nationals came into effect in February 2022, just months before the ecosystem’s collapse.According to a report by Protos, Do Kwon, the founder of Terra, proposed the partnership with The Washington Nationals through the community’s governance platform. Currently, Kwon is in police custody in Montenegro and is expected to face harsh conditions in the penal system. Although the Washington Nationals have not commented on Terra’s branding, the presence of crypto advertising in a mainstream sporting event highlights the growing interest in digital assets and blockchain technology.
